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Making an idol: Digital media, image building and fan-idol relations

為了解決乃木坂 46 YouTube的問題，作者Anthony Basile 這樣論述：

This thesis examines the ways in which Japanese idols are using digital technology for promotion, image building and fan interaction, as groups and as individuals. Digital technology continues to develop and become an integral part of people's lives every year and adapting to these changes is a cha

llenge that consumers and companies alike face; the entertainment industry being no exception. Idols, because they have a large diversified media presence beyond just music production and a large, active fan base, provide a unique opportunity to view many of the diverse ways entertainers can and are

using digital technology and media to further their brands and facilitate fan interaction in the Japanese market.This thesis specifically explores the usage of media in the categories of video, social media, and mobile applications and games. Discussion covers television variety show and drama styl

es unique to idols, online streaming videos, social media platforms, from traditional blogs to the modern Twitter and Instagram, and video games and applications that are played on smartphones and portable video gaming systems. I also explore the ways each of these are used to build image and facili

tate fan interaction (where applicable) and how successful each media has been at this and in general. The research shows that idols have been generally successful in their endeavors across a multitude of media. By finding audiences across such a wide variety of media platforms they have raised name

recognition, of both groups and individual members, while creating an image of accessibility and strengthening parasocial relationships with fans. Social media has also allowed for more frequent fan interaction via various platforms. While some specific media have failed, in general there are stron

g viewer/user bases for these digital media, as evidenced by ratings, follower counts, downloads, sales, etc.