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產品溫度、顏色冷暖與包裝材質對消費者喜好程度和購買意願之影響：心情的干擾效果

為了解決手搖飲料杯的問題，作者林亞慈 這樣論述：

溫度的表現除了冷熱，尚有顏色、材質、心情…等象徵，不同溫度象徵之間的冷熱搭配，可能會對消費者對於產品的喜好程度和購買意願產生影響。　　本研究設計三個實驗探討在產品溫度（冷/熱）、顏色冷暖（冷色/暖色）與包裝材質（塑膠/紙製）的搭配並加入心情當作干擾變數之下，消費者對於產品喜好程度和購買意願的影響。研究結果如下：1.產品溫度與消費者自我評價心情會對消費者對於產品的喜好程度產生交互作用。2.產品溫度與消費者自我評價心情會對消費者對於產品的購買意願產生交互作用。3.產品溫度與容器顏色冷暖會對消費者對於產品的喜好程度產生交互作用。4.容器顏色冷暖與消費者自我評價心情會對消費者對於產品的喜好程度產生交

互作用。5.店内顏色冷暖與產品溫度會對消費者對於產品的喜好程度產生交互作用。6.店内顏色冷暖與產品溫度會對消費者對於產品的購買意願產生交互作用。7.包裝材質與消費者緊張放鬆心情會對消費者對於產品的喜好程度產生交互作用。8.包裝材質與消費者緊張放鬆心情會對消費者對於產品的購買意願產生交互作用。9.產品溫度與包裝材質對會對消費者對於產品的購買意願產生交互作用。10.產品溫度與緊張放鬆心情會對消費者對於產品的購買意願產生交互作用。

循環杯：共享飲料杯系統商業企劃

為了解決手搖飲料杯的問題，作者陳志豪 這樣論述：

The world uses five hundred billion disposable cups a year. In Taiwan alone, fifteen billion cups are thrown away each year. Two-thirds of which are paper cups coated with plastic liner which makes recycling the cup difficult, resulting in a low recycling rate in practice. Government efforts have b

een aimed gradually banning single-use items, but takes time to implement, much more effort to enforce. To this end, many reusable-cup sharing systems have developed internationally to discourage and reduce the consumption of disposable cups. Through these systems, users can take out reusable cups f

rom any circulation channels and have a window of time before they have to return the cups, so they may reuse them instead of taking disposable cups. The cups are then collected, washed and sanitized before re-distributed back into the system. The washing and the logistics are generally done in two

ways, one by which distributors such as cafes and tea shops manage the operation, and another by which third-party logistics manage the operation. By operating the system in-house, inventory and quality control can be better managed, and the system can be operational even at small scale. In addition

to economic returns, the business model aims to also general social and environmental values through involving the community and empowering vulnerable members.